{"id":59,"date":"2021-06-17T09:14:35","date_gmt":"2021-06-17T14:14:35","guid":{"rendered":"https:\/\/blog.sitwifi.com\/?p=59"},"modified":"2021-06-23T16:36:57","modified_gmt":"2021-06-23T21:36:57","slug":"que-es-el-wifi-marketing","status":"publish","type":"post","link":"https:\/\/blog.sitwifi.com\/index.php\/2021\/06\/17\/que-es-el-wifi-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el WiFi Marketing?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-background\" style=\"background-color:#ebeef2\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h1 class=\"has-text-color\" style=\"color:#163072\">\u00bfQu\u00e9 es el WiFi Marketing y c\u00f3mo puede ayudar a tu negocio?<\/h1>\n\n\n\n<p class=\"has-text-color\" style=\"color:#163072\"> Lectura 5 minutos<\/p>\n\n\n\n<ul class=\"wp-block-social-links alignright\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/sitwifi\/\" aria-label=\"Instagram\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/mx.linkedin.com\/company\/sitwifi\" aria-label=\"LinkedIn\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/channel\/UClKE8Xz5QFfWT5B7qPgKRNw\" aria-label=\"YouTube\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/sitwifi\" aria-label=\"Twitter\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/Sitwifi\" aria-label=\"\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-1024x683.jpeg\" alt=\"\" class=\"wp-image-96\" srcset=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-1024x683.jpeg 1024w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-300x200.jpeg 300w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-768x513.jpeg 768w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-1536x1025.jpeg 1536w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@-360x240.jpeg 360w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/shutterstock_1216129237-@.jpeg 2008w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Si bien al hablar de marketing digital se suelen tomar en cuenta redes sociales y plataformas de anuncios, pocas empresas aprovechan uno de los espacios m\u00e1s valiosos para promover su negocio: el WiFi Marketing.<\/p>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#163072\">\u00bfQu\u00e9 es el WiFi Marketing?<\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">El <strong>WiFi Marketing<\/strong> consiste en ofrecer acceso a una red gratuita, a los usuarios de un establecimiento, a cambio de que visualicen o interact\u00faen con un anuncio. Este modelo es usado en m\u00faltiples lugares, desde aeropuertos, estaciones de metro y Metrob\u00fas, hasta centros comerciales y plazas p\u00fablicas. Debido a su base tecnol\u00f3gica y presencia en gran cantidad de lugares, <a href=\"https:\/\/www.sitwifi.com\/station\">tiene beneficios<\/a> que otros canales publicitarios no poseen.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/@AdobeStock_207935645.png\" alt=\"\" class=\"wp-image-94\" width=\"680\" height=\"453\" srcset=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/@AdobeStock_207935645.png 1004w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/@AdobeStock_207935645-300x200.png 300w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/@AdobeStock_207935645-768x512.png 768w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/@AdobeStock_207935645-360x240.png 360w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#163072\">6 beneficios del Wifi Marketing<\/h2>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">1. Personalizaci\u00f3n<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">La p\u00e1gina a la que los usuarios deben acceder para conectarse a la red WiFi puede ser personalizada con el logo de tu negocio. Lo que ayuda a incrementar el awareness de tu marca.<\/p>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">2. Interacciones garantizadas<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Las redes de <strong>WiFi<\/strong> <strong>Marketing <\/strong>no permiten que los usuarios salten el anuncio o que sea detenido por bloqueadores de publicidad. Todos aquellos que se conecten a la red ver\u00e1n tu mensaje o contenido directamente. Inclusive trat\u00e1ndose de videos, tendr\u00e1s visualizaciones completas.<\/p>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">3. Resultados 100% medibles&nbsp;<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Los resultados de todas tus campa\u00f1as ser\u00e1n guardados y puestos en un reporte. Esto incluye el n\u00famero de visualizaciones que recibieron los anuncios, la cantidad de sesiones de usuarios, los venues donde fue visualizado el anuncio, los horarios y, por supuesto, las visitas a tu sitio web o landing page.<\/p>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">4. Obt\u00e9n datos valiosos<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">El <strong>WiFi<\/strong> <strong>Marketing<\/strong> tambi\u00e9n permite integrar encuestas. Ya sea que desees conocer mejor a tu p\u00fablico objetivo o ampliar la base de datos para tu estrategia de email marketing, podr\u00e1s obtener insights valiosos.<\/p>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">5. Optimizaci\u00f3n de campa\u00f1as<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Basado en los datos recaudados, tendr\u00e1s a mano recomendaciones personalizadas sobre qu\u00e9 formatos de anuncio usar para aumentar la conversi\u00f3n de tus campa\u00f1as de marketing. Tambi\u00e9n tendr\u00e1s la opci\u00f3n de crear segmentaciones y campa\u00f1as de remarketing, para aumentar las posibilidades de convertir a los usuarios que ya han visto tus anuncios con anterioridad.<\/p>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">6. Mejor experiencia para los usuarios<\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Para las personas es cada vez m\u00e1s importante tener conexi\u00f3n a internet donde sea que se encuentren. Ofrecer una red WiFi gratuita, segura y r\u00e1pida, ayuda en gran medida a que tengan una experiencia positiva y que decidan regresar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-1024x683.jpeg\" alt=\"\" class=\"wp-image-97\" width=\"663\" height=\"442\" srcset=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-1024x683.jpeg 1024w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-300x200.jpeg 300w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-768x513.jpeg 768w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-1536x1025.jpeg 1536w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@-360x240.jpeg 360w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/06\/AdobeStock_377869258@.jpeg 2008w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-color\" style=\"color:#163072\">\u00bfQu\u00e9 criterios tomar en cuenta al elegir un proveedor de WiFi Marketing?<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072\">Alcance<\/h3>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072;font-size:15px\">Trat\u00e1ndose de mercadotecnia, una plataforma es tan buena como la cantidad de usuarios a los que puede llevar tu mensaje. Por lo que entre mayor sea la cobertura de la red de<strong> WiFi Marketing<\/strong>, te ser\u00e1 mucho m\u00e1s conveniente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072\">Seguridad<\/h3>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072;font-size:15px\">Hoy en d\u00eda, la protecci\u00f3n de datos personales es uno de los temas m\u00e1s relevantes. Por ello una red de WiFi gratuita debe estar protegida contra ciberataques para evitar que se exponga la informaci\u00f3n de los usuarios en cualquier punto de acceso.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072\">Velocidad<\/h3>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#ebeef2;color:#163072;font-size:15px\">Las personas esperan que su conexi\u00f3n a internet sea r\u00e1pida. Si contratas uno de estos servicios debes cerciorarte de que ofrezca WiFi de alta densidad que permita una navegaci\u00f3n fluida, a\u00fan con muchos usuarios conectados.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#163072\">La plataforma m\u00e1s grande de WiFi Marketing en M\u00e9xico<\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">El <strong><strong>WiFi<\/strong> Marketing <\/strong>lleg\u00f3 para quedarse. Su capacidad de garantizar la interacci\u00f3n con los anuncios, generar datos precisos y dar una grata experiencia a los usuarios, le dan una ventaja frente a otros canales.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Sitwifi ofrece la plataforma m\u00e1s grande de <strong>WiFi Marketing<\/strong> en M\u00e9xico. Estamos presentes en m\u00e1s de 33 aeropuertos, donde acceden <strong>m\u00e1s de 1,300,000 usuarios cada mes<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Adem\u00e1s, tenemos presencia en paradas de Metrob\u00fas, centros comerciales, estaciones de alcald\u00eda y centrales ADO, que suman alcance adicional de m\u00e1s de <strong>4,000,000 usuarios mensuales<\/strong>, que te permitir\u00e1n llegar a tu p\u00fablico objetivo de manera constante.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\"><a href=\"http:\/\/www.sitwifistation.com\/\">Entra aqu\u00ed y conoce m\u00e1s de Sitwifi Station<\/a>, nuestra plataforma de WiFi Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el WiFi Marketing y c\u00f3mo puede ayudar a tu negocio? Lectura 5 minutos Si bien al hablar de marketing digital&#8230;<\/p>\n","protected":false},"author":7,"featured_media":211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/59"}],"collection":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":21,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/59\/revisions\/574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/media\/211"}],"wp:attachment":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}