{"id":982,"date":"2022-03-08T12:21:22","date_gmt":"2022-03-08T17:21:22","guid":{"rendered":"https:\/\/blog.sitwifi.com\/?p=982"},"modified":"2022-03-09T12:16:07","modified_gmt":"2022-03-09T17:16:07","slug":"wifi-retail","status":"publish","type":"post","link":"https:\/\/blog.sitwifi.com\/index.php\/2022\/03\/08\/wifi-retail\/","title":{"rendered":"WiFi Retail"},"content":{"rendered":"\n<div class=\"wp-block-columns has-background\" style=\"background-color:#ebeef2\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h1 class=\"has-text-color\" style=\"color:#163072\">WiFi Retail<\/h1>\n\n\n\n<p class=\"has-text-color\" style=\"color:#163072\">Lectura 5 minutos<\/p>\n\n\n\n<ul class=\"wp-block-social-links alignright\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/sitwifi\/\" aria-label=\"Instagram\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/mx.linkedin.com\/company\/sitwifi\" aria-label=\"LinkedIn\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/channel\/UClKE8Xz5QFfWT5B7qPgKRNw\" aria-label=\"YouTube\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/sitwifi\" aria-label=\"Twitter\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/Sitwifi\" aria-label=\"\" > <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"663\" src=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1709752003@.png\" alt=\"\" class=\"wp-image-985\" srcset=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1709752003@.png 1000w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1709752003@-300x199.png 300w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1709752003@-768x509.png 768w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1709752003@-360x239.png 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#163072\">Marcando las nuevas reglas del negocio.<\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">El explosivo crecimiento que est\u00e1 presentando el retail o la industria de consumo en los centros comerciales, se ha disparado de forma significativa. Lo estuvimos experimentando de forma gradual, sin embargo, las cifras de ventas registradas en el \u00faltimo a\u00f1o, simplemente son fuera de serie. Y la raz\u00f3n es simple, la nueva normalidad ha tra\u00eddo muchos cambios a este sector y los gigantes como Amazon y Mercado Libre, cada d\u00eda se apoderan m\u00e1s de las transacciones en l\u00ednea.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Ahora, \u00bfcu\u00e1les son los nuevos retos y c\u00f3mo los enfrentar\u00e1 la industria de consumo como centros comerciales y tiendas departamentales que previo a la pandemia atra\u00edan a los consumidores con sus grandes vitrinas? Se requiere que la gente vuelva a estos sitios, y eso ser\u00e1 mediante el uso de la tecnolog\u00eda, \u00a1mediante el uso de nuevas y sorpresivas estrategias de alcance al consumidor! Tecnolog\u00edas que inviten a entrar nuevamente a un probador de ropa, a jugar con gadgets y hasta experimentar desde otro \u00e1ngulo el visitar un restaurante. \u00a1Ah\u00ed est\u00e1 el nuevo reto!<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Una de las principales herramientas que ayudar\u00e1 a que estos consumidores vuelvan a las tiendas y logren tener experiencias que no pueden ser vividas detr\u00e1s de una computadora, est\u00e1 en el WiFi. El WiFi es y seguir\u00e1 siendo el mecanismo esencial que garantice una nueva aventura en el entorno de consumo y el conocimiento de productos. Las experiencias contar\u00e1n con menor interacci\u00f3n personal, pero mayor conocimiento de lo que se est\u00e1 adquiriendo.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Hablemos de los sensores (IoT) que tendr\u00e1n la capacidad de hacer uso de la veloz carretera del WiFi, para interconectarse con el dispositivo del consumidor y ser una gu\u00eda o asistente de compra. Esto tambi\u00e9n se convertir\u00e1 en el m\u00e1ximo sue\u00f1o de aquellos innovadores y arriesgados proveedores que est\u00e1n tomando las primeras iniciativas para ofrecer nuevas estrategias de mercadotecnia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1140707828@.png\" alt=\"\" class=\"wp-image-984\" width=\"750\" height=\"517\" srcset=\"https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1140707828@.png 1000w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1140707828@-300x207.png 300w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1140707828@-768x529.png 768w, https:\/\/blog.sitwifi.com\/wp-content\/uploads\/2021\/08\/shutterstock_1140707828@-360x248.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">He aqu\u00ed la gran importancia del correcto dise\u00f1o e implementaci\u00f3n de la red, puesto que deber\u00e1 estar basada no solo en la dimensi\u00f3n de los espacios, sino en la cantidad de afluencia y los equipos suficientes y \u00f3ptimos, para brindar nuevas y satisfactorias experiencias a los clientes.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Para ello, no solo se requiere la \u00faltima tecnolog\u00eda de WiFi 6 conocida como WiFi AX, sino todo un entorno en constante evoluci\u00f3n y monitoreo que permita convivir un servicio veloz, seguro, con plataforma de captaci\u00f3n de datos y an\u00e1lisis en tiempo real de los mismos, todo enfocado a mejorar las ventas y hacer un pr\u00f3spero entorno de negocio.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Esta combinaci\u00f3n de IoT y WiFi ser\u00e1 parte medular del nuevo retail, que bien planeado e implementado, brindar\u00e1 servicios de alto desempe\u00f1o y estad\u00edsticas con informaci\u00f3n relevante, para que los negocios tomen mejores decisiones y poco a poco se adentren en lo que ser\u00e1 la tan esperada realidad aumentada en estos entornos.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Como primer acercamiento, deber\u00e1n impulsarse los carritos con pantallas t\u00e1ctiles, tecnolog\u00eda RFID\/RTLS y los puntos de venta m\u00f3viles. Esta nueva era, ya es parte de nuestra vida y lo m\u00e1s importante es estar preparado con el mejor WiFi.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#163072\">Jorge Avello \u2013 Ingeniero y Product Manager WiFi @fortinet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WiFi Retail Lectura 5 minutos Marcando las nuevas reglas del negocio. El explosivo crecimiento que est\u00e1 presentando el retail o la industria&#8230;<\/p>\n","protected":false},"author":7,"featured_media":985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/982"}],"collection":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":7,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":1007,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/posts\/982\/revisions\/1007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/media\/985"}],"wp:attachment":[{"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sitwifi.com\/index.php\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}